Assessment Details: Essential to any entrepreneurial venture is a feasibility
analysis
. This assessment requires students to partner up with an existing Tourism and Hospitality business wishing to implement an innovation and complete a comprehensive feasibility analysis that will comprise the following elements:
- A detailed market analysis and identification of the key target market for the innovation
- A comprehensive competitor analysis and competitive strategy
- An analysis of the external environmental forces that are likely to influence the success or failure of the innovation
- A completed Business Model Canvas (BMC)
- Recommendations that speak to the feasibility of the idea, its implementation OR suggestions regarding potential modifications that students believe will enhance its success.
All reports must have an Executive Summary, Table of Contents and an Introduction outlining the scope of the task and the
report
contents. Word Count is a minimum of 4000 and a maximum of 5000 words.
Industry Partners: At the beginning of semester, a spreadsheet listing 25 to 30 Australian Tourism and Hospitality Businesses who have volunteered to participate in this live client
project
will be available for students. Once students have formed their teams, the team is then assigned a business and innovation to work with. Each business completes a proforma that provides students with details regarding the background of the business and the innovation they would like students to explore.
Criteria & Marking: A detailed assessment rubric is made available to students in Week 1 of Semester
Advantages
- Opportunity for authentic assessment
- Showcase UQ students to industry
- Forging of relationships with industry
- Students really appreciated the opportunity to work on real world projects
Challenges
Unable to control student enthusiasm or quality that is dispersed to industry - therefore there is a risk that students will fail to impress. Management of industry expectations is very important. Time in coordinating projects and managing the dissemination of business innovations to groups.Time in liaising with industry. Some industry partners were non responsive on receipt of their
report
which was disappointing for students.
Tips for implementation
Assign multiple groups to the one business innovation and then choose the best
report
to present to the industry partner - to manage quality and reputation. Ensure groups have a mechanism to evaluate their peers.
PLEASE NOTE: The academic integrity information displayed on this page is currently under review. Some examples and descriptions were developed before the widespread availability of generative AI tools and may not reflect current approaches to assessment security. When adapting an assessment idea, staff should consider how the design supports authorship, verifies student achievement of learning outcomes, and mitigates inappropriate use of AI and other forms of academic misconduct.
