Advantages
Employers (particularly in the fields of media and communications) increasingly seek graduates who are proficient in digital and social media analytics. Engaging with this assessment therefore enhances student employability. Students learn the ability to collect, analyse and organise information, and convey ideas clearly and fluently.
With its focus on teaching digital literacies and qualitative and quantitative
analysis
skills, this assessment is widely transferable to all HASS disciplines.
Challenges
Students without a sufficient level of digital literacy may struggle with component one of this assessment – it is important to dedicate class time to demonstrating use the relevant software.
Tips for implementation
It may be useful to provide students with an Assessment Template for components 2 and 3. This serves the dual purpose of (1) providing students with clear guidelines and (2) streamlining the marking process by consistently mapping the rubrics to each section of the assessment.
How it supports academic integrity
Although components 2 and 3 of this assessment are at risk of being outsourced, the focus of the assessment is on student's grounded interpretation of the data rather than a heavy use of scholarly literature. This may deter students from engaging in plagiarism.