Developed as a means to cultivate applied oral communication skills and replicate authentic professional tasks, this assessment has students prepare and deliver a short project pitch to a hypothetical funding body of disciplinary relevance. In MUSC2310, students design a new application of music in a health and wellbeing context. To prepare their pitches students conduct a literature review as well as basic market research (if relevant), thus situating their project within contemporary scholarly and applied contexts. Pitches should include a concise project outline; aims and intended outcomes; merits and disciplinary significance; justification for endowment; and a detailed budget that itemises and adequately justifies each item. By engaging with this assessment students learn to articulate the benefits of original projects, products or research proposals clearly and succinctly. Students deliver their pitches in dedicated class time as part of a showcase at the end of semester. This task pairs well with a peer review assessment which allows students to develop skills in providing measured, constructive feedback. In addition to oral pitches, students submit their presentation slides and a 300 word reflection outlining their learning outcomes; group contribution; and a reflexive discussion of how their acquired skills and knowledge relate to their future employability.