This technique capitalises on a contextual, course-level approach to assessment by scaffolding three tasks to support progressive learning across a course delivery: an essay, an applied case study and presentation; and a reflexive written piece. In the context of COMU3222 these tasks seek to examine the conventions of effective public relations (PR) practice. As an introduction to critical thinking, students begin by constructing an essay that interrogates aspects of good and bad PR 'spin'. Based on subsequent feedback, and drawing on course content, students progress to consulting with their lecturer (in groups) to select a contemporary PR case study on which they will present a discussion and analysis. Finally, each student produces a reflexive written piece that documents their learnings from the previous two assessments. This scaffolded approach to assessment not only allows for students to improve upon the quality of their work based on recurrent opportunities for feedback, but additionally serves to promote overall participation (and potentially dissuade enrolment attrition) by emphasising the interconnectivity between each individual assessment.

Details

CLASS SIZE
60-80
CLASS LEVEL
Third year
ASSESSMENT SECURITY
Medium security
TIME REQUIREMENTS
Medium time
CONDITIONS
Sequence
TAGS
essay, presentation, scaffolded, oral presentation, reflective/reflexive
Photo of Associate Professor Eric Louw

Associate Professor Eric Louw

e.louw@uq.edu.au

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