The students in this course are all practising coaches and are all studying part-time. The postgraduate course is offered exclusively online so students can engage from anywhere in Australia or throughout the world. Students are required to spend the first week of each seminar becoming familiar with all of the materials for the seminar (e.g. text chapters, empirical papers, video materials). During the second week of each seminar they then engage in the asynchronous discussion board for some facilitated conversations with the course staff and each other. In the final week of each seminar students develop their assessment submissions with guidance and support from course staff and input from fellow students. In the assessment task, students are asked to respond to a variety of questions (e.g. Using the framework provided, how does your sport 'measure up' regarding professionalisation?). In the first 2 seminars of the course, students are supported to develop 'traditional' submissions (e.g. 750 word written response) as well as more non-traditional submissions (e.g. 2-5min audio-visual submission). In the latter 2 seminars, students are given the option to negotiate alternative submission formats. This provides the opportunity to develop the academic writing skills of our students (some of whom have not studied for some time) through timely and detailed feedback. It also provides the opportunity for students to engage in assessment tasks that both satisfy course requirements but may have additional use in their coaching work.