Underpinned by the principles of authentic assessment, this task gives students an opportunity to be a ‘consultant’ focused on improving the visitor experience in the design of a tourism operation. It builds on a previously submitted written assessment task (Critique of Visitor Site) in which students visited a tourist site of their choice to critique the design and management of the visitor experience from the perspective of a target market (e.g. primary school children on field trips; families with teenage children; international tourists on a tour etc).

In a 10-minute professional conversation with the ‘client manager’ (CC or tutor) of that tourist operation, student consultants use their critique as a starting point for the Interactive Oral Assessment (IOA). The conversation is focused on the consultant’s recommendations including improvements of identified weaknesses and strategies for enhancing strengths.

Reflected in the criteria sheet, students are assessed on how they translate disciplinary knowledge into feasible recommendations, respond to questions from a client (tourism operator), and justify their decisions in real time, mirroring the communication and problem-solving demands of consulting.
The Management Consultant Briefing is authentic, i.e., it replicates industry-relevant work that graduates will undertake as future consultants. Specifically, it gives students an opportunity to:

  • propose evidence-based, feasible recommendations that improve visitor experience, accessibility, sustainability, cultural safety, and commercial outcomes;
  • showcase their knowledge and learning situated in a scenario aligned to a workplace/professional scenario; and
  • develop their skills and confidence to communicate professionally with a manager in the tourism sector.
PLEASE NOTE: The academic integrity information displayed on this page is currently under review. Some examples and descriptions were developed before the widespread availability of generative AI tools and may not reflect current approaches to assessment security. When adapting an assessment idea, staff should consider how the design supports authorship, verifies student achievement of learning outcomes, and mitigates inappropriate use of AI and other forms of academic misconduct.